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So you have decided to sell your property. Before anything else, it is a good idea to sit down and clarify your motivations and draw up a basic time frame for the selling process.


Why Sell?
Why do you want to sell your property? Do you intend to simply find a larger property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for us to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.


When Should I Sell?
You should immediately establish your time frame for selling. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our expert real estate agents to thoroughly review the current market conditions and find the most favorable time to sell.


What Is The Market Like?
When you work with us, you can be sure that you will have our knowledge, expertise and negotiating skills at work for you to arrive at the best market prices and terms. We will keep you up-to-date on what is happening in the marketplace and the price, financing, terms and conditions of competing properties. With us, you will know exactly how to price and when to sell your property.


How Do I Optimize My Finances?
Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With the help of our qualified agents, you will be able to effectively assess the cumulative impact of these changes, estimate potential proceeds of selling your property, and plan effective tax savings and estate planning strategies. We will ensure that you not only take control of your finances, but use them to their fullest potential.

Why Should You Choose Our Professionals?
You may opt to sell your property independently. There are many excellent reasons, however, why you should choose us to assist you in this important undertaking. We will ensure that you maximize your opportunities in the current real estate market. With our extensive contact networks that we have developed through the many national and international organizations, of which we are members, as well as our current and past clients, we will employ the most effective marketing and advertising strategies for your property. We will also guide you through the complicated paperwork involved, from the initial agreement to the final documents.


What To Look For In An Agent
The following are a couple of factors to keep in mind when looking for a listing agent:


  • Education


    1. – The most important factor in choosing a real estate professional is their education in the real estate industry. Our professionals have advanced training and education, allowing them to be among the top agents in the world and earning prestigious designations in the various fields of real estate.


    1. Experience and Expertise – You want a full-time agent who is familiar with your area and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How tech-savvy is your agent? How many similar properties has he or she been able to sell in the past?


    1. Availability and Commitment – Your agent should be capable of prompt and decisive action during the course of selling your property. Does your agent make it a point to keep in touch with you constantly? Can your agent easily be contacted in case of emergencies or even for the simplest questions? Is your agent available on the weekends or in the evenings when most buyers are out looking?


  1. Rapport – Does your agent take the time to listen to your goals and clarify your needs? Can your agent understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it is important to find one with whom you can get along.


What Is Your Property Worth?
Without a professional agent, most independent property sellers tend to overestimate the value of their property. You can avoid this pitfall by consulting with an experienced real estate listing agent.

You can do a lot to increase the appeal of your property and to create a lasting impact on potential buyers.


What To Do To Prepare
The following are a couple of factors to keep in mind when listing your property for sale:


  • Curb Appeal


    1. – Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers.


    1. Property Repairs – Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property.


    1. Cleanliness and Staging – Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property.


    1. Disclosures and Inspections – We are very familiar with the legal procedures involved in disclosures and are ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections).


  1. Showtime – Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Moreover, your agent will know what information will be most useful in representing your interests when speaking with prospective buyers.

The Price Is Not Always Right
“The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust our professionals to help you thoroughly evaluate every proposal without compromising your marketing position.


Negotiating The Right Way
We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice.


The Initial Agreement and Deposit
An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary from state to state, but in order to be a legally, binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in the closing agent’s escrow account pending the fulfillment of conditions or contingencies in the effective agreement.


Some important tips to keep in mind to streamline the process even further:

  • Keep Written Records of Everything – For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.
  • Stick to the Schedule – Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.

Inspections and Appraisals
Most buyers will have the property inspected by a licensed property inspector within the timeframe that was agreed upon in the effective contract to purchase. Some buyers will have several different inspectors inspect the property, if they wish to obtain professional opinions from inspectors who specialize in a specific area (eg. roof, HVAC, structure). If the agreement is conditional upon financing, then the property will be appraised by a licensed appraiser to determine the value for the lending institution via third party. This is done so that the lending institution can confirm their investment in your property is accurate. A buyer of a commercial property may also have a complete environmental audit performed and/or soil test, if required by the lending institution.


The Closing Agent
Either a title company or an attorney will be selected as the closing agent, whose job it is to examine and insure clear title to real estate. After researching the complete recorded history of your property, they will certify that:

  1. Your title is free and clear of encumbrances (eg. mortgages, leases, or restrictions, liens) by the date of closing; and
  2. All new encumbrances are duly included in the title.


A contingency is a condition that must be met before a contract becomes legally binding. For instance, a buyer will usually include a contingency stating that their contract is binding only when there is a satisfactory home inspection report from a qualified inspector.

Before completing his or her purchase of your property, the buyer goes over every aspect of the property, as provided for by purchase agreements and any applicable addendums.


These include:

  • Obtaining financing and insurance;
  • Reviewing all pertinent documents, such as preliminary title reports and disclosure documents; and
  • Inspecting the property. The buyer has the right to determine the condition of your property by subjecting it to a wide range of inspections, such as roof, termite/pest, chimney/fireplace, property boundary survey, well, septic, pool/spa, arborist, mold, lead based paint, HVAC, etc.


Depending on the outcome of these inspections, one of two things may happen:

  1. Either each milestone is successfully closed and the contingencies will be removed, bringing you one step closer to the closing; or
  2. The buyer, after reviewing the property and the papers, requests a renegotiation of the terms of contract (usually the price).


How do you respond objectively and fairly to the buyer when a renegotiation is demanded, while acting in your best interests? This is when a professional listing agent can make a real difference in the outcome of the transaction. Having dealt with various property sales in the past, we guarantee our expertise and total commitment to every customer, no matter what their situation is.


Loan Approval and Appraisal
We suggest that you accept buyers who have a lender’s pre-approval, approval letter, or written loan commitment, which is a better guarantee of loan approval than a pre-qualification or no documentation from a lending institute. Expect an appraiser from the lender’s company to review your property and verify that the sales price is appropriate.

Closing Day
If you have come this far, this means that it is almost time for a congratulations, but not yet. Do not forget to tie up these loose ends:


Final Walk-Through Inspection
More of a formality than anything else, the final inspection takes place the day before, or the day of the closing. The buyer visits the property to verify that all is in working order, everything is the same as when the buyer last viewed the property, and that there are no extra items left behind.


Cancel Home Services and Utilities
We will provide a list of useful numbers for the termination of home services and utilities after the closing occurs.


Be Prepared
We are ready to assist you should an unforeseen glitch pop up, even at this last stage. If something at the property breaks down or the buyers’ loan does not pull through on time, there is no need to worry. We have encountered these problems before so we know how to handle them efficiently and in a stress-free manner.


The closing agent will furnish all parties involved with a settlement statement, which summarizes and details the financial transactions enacted in the process. The buyer(s) will sign this statement and then you will sign as well as the closing agent, certifying its accuracy. If you are unable to attend the scheduled closing, then arrangements can be made depending on the circumstances and the notice that we receive. If you are receiving funds from the transaction, you can elect to either have the funds wired electronically to an account at your financial institution, or have a check issued to you at the closing. The seller should arrange to have all property keys and any other important information for the new purchaser at the closing, so that the purchaser may receive these items at this time.




We understand you want your agent to be an integral part of the transaction, beyond simply being present at the closing. Decades of experience have taught us that there are 10 important things sellers should expect from their agent, to ensure all pieces of the puzzle fall into place smoothly, from start to completion.

1. Deliver As Promised

Agents must deliver on what they promised they would at the initial listing presentation. Their credibility is at stake and must do what they say they will do.

2. Make Honest Recommendations About Showing Your Home

Take the time to make honest recommendations to you about getting your home ready to show. Provide the names of reputable vendors who can do quality work if needed. Go shopping with you if you need any warm touches that give a house that extra home-like feeling. If you want top dollar for your home and it’s not feasible to remodel if outdated, buying new hardware, light switch plates or vent covers/registers for a couple hundred dollars can made a big difference. This can improve the overall look the home enormously and help sell the home for the asking price.

3. Excellent Communication

Communicate, communicate, communicate. Agents should set expectations about what you can anticipate from them. Will they contact you after each showing or once a week? What is your communication preference? E-mail can be best because it can be sent anytime of the day or night, but you might prefer a phone call. Whatever your mode of communication, let them know. It sounds like a cliché, but a person’s home is their most valuable asset. It’s important to treat it as such.

4. Be Honest and Tactful

Often time, real estate agents do not want to hurt their clients’ feelings, so they spare them from the truth. This can end up backfiring if you are not receiving offers on your home. Honest and considerate communication up-front can limit agents dropping a big bomb on you. If necessary, work together to adjust to the feedback from the market and be willing to relist with you at a reduced price.

5. Fair Pricing

Sometimes Realtors are so desperate for a listing, any listing, that they take the listing at the price the seller wants but not the price the house should be listed. What is important is that this process is done honestly. Agents should guide you through the rationale for why $XXX,XXX is a great price for your home but you want to list it for $100,000 more than that. If, in 30 days, you have not received an offer and can document all of the showings you’ve had, then it’s time to revisit the price because you do not want your home to get stale on the market.

6. Provide Marketing Reports & Status Updates

Agents should be providing clients (at least once a month) with a written marketing report documenting your showings, marketing, feedback and any other information that would support you looking at the overall picture of your home. These reports require a lot of work on the agent’s part, but this is a document the seller deserves.

7. Guide You Through Contracts

Hopefully, before you have ever received a single offer on your house, your agent will share what a sample contract would look like. You should understand the various pitfalls in the way the contract is written. To provide excellent real estate acumen, they should give you the very best information so you can easily navigate the contract—looking out for your best interests.

8. Easily Extrapolate Important Contract Details

Take the contract and extrapolate all of the important dates into one document and e-mail it to you, enabling you to follow along sequentially with what is going to happen next and know that they are on top of the transaction. Some agents will even provide the same list to the buyer’s agent as well to ensure everyone is on the same page. There are programs online that can assist with tracking these details as well.

9. Work Through Any Inspection Issues Together

Once the home is inspected and the report delivered, your agent must be the voice of reason and be actively involved. Wise agents remind their clients, “What is the mission? To get your house sold? We will work through any inspection issues that are presented to us.”

10. Attention to Detail

When it comes to communicating with the buyers’ realtor, your agent must ensure they are dotting the I’s and crossing any T’s. Transactions close smoothly when agents are thorough, noticing any problems immediately and addressing the issues at hand. This will lead you to a happy, efficient and quick close.


"The only realtors I would trust to handle buying or selling our home. They have both been in the business for over 30 years. They come to the table with vast experience, amazing knowledge and professionalism. The process of selling my mother’s home after she passed away was extremely painful. But with their help, we got thru it. One thing Tom said that really stands out in my mind and made a significant difference in my view of the complicated process of an Estate Sale, was when he held my hand in his, looked me in the eye, and said, 'Judy, we won’t be selling the wonderful memories of the house. We ONLY sell the real estate.' They dutifully walked us thru each step and made the sale easier for the whole family."

Judy M.


"The most knowledgeable Real Estate agents around. They have helped our family sell and purchase several homes. During each process, they were honest with us. Especially about inspection issues. They will give you sound advice about pricing your home so it will sell. These folks know the market! Their advice was on the money. As soon as we made the recommended adjustment, the house sold. They are true professionals. Would highly recommend them to anyone who is buying or selling a home."

Anita I.


“Our house is unique and the Roncelli’s had all of the confidence that it would sell. We put all of our trust in them and it sold for a great price. They make it happen."

Ron & Nancy C.


“I was introduced to the Roncelli's by my wife. She had used their services in the past. They are now our “go to people” for all our real estate needs. My wife's previous house sold in 2 weeks and mine in 3 days. Both homes sold at the best market price. We absolutely value the experience and wealth of knowledge they provide. They always give it to us straight, keep us informed and let us know what to expect. They will always be our Realtors and our friends, too."

David and Lauri P.


"They are the best! They know the business. If you want a person to sell your house, consider no one else! Nobody knows the market like they do! And, they will give you 100% effort."

John P.


"The definition of “Real Estate Professionals! Our many real estate transactions have all gone smoothly, largely due to their attention to detail. I highly recommend them."

Darcy J.


We would love to hear from you!
Send us a message or give us call and we’ll be in touch soon.

With 80 Michigan offices to serve you


Phone: 248-379-1094


Phone: 248-379-1094